When you have a group of list items on your site that you want to draw special attention to, it is easy to create a menu. A menu consists of active links, created from what are called list items that are all part of an unordered list. The html is fairly simple. You create an unordered list by opening and closing ul tags. Inside of the opening and closing unordered list tags, you insert your list items, which are wrapped in an opening and closing li tag each.